Joanna Schaub is the founder of Pookie Powerhouse, the media and brand amplification arm of Pookie Entertainment LLC. With roots in hosting, on camera storytelling, and social media influence, Joanna brings a uniquely modern approach to helping brands get seen, talked about, and remembered.

Originally from California and raised in Guadalajara, Joanna built her early career in entertainment and sports media, with experience spanning acting, hosting, and branded storytelling. Today, she channels that background into high impact affiliate marketing, ambassador partnerships, and multi platform promotion that helps businesses expand visibility, strengthen audience connection, and drive real momentum online.

As the wife of Brendan Schaub, a former UFC heavyweight and podcast host, Joanna understands the power of personal brand, audience loyalty, and digital reach in today’s media landscape. She brings that same energy into every partnership, combining charisma, strategy, and authentic content to help companies stand out in crowded markets.

Based in Austin and balancing life as a wife, mother, and entrepreneur, Joanna has built Pookie Powerhouse to do more than post content. The mission is to turn brands into cultural conversation, elevate awareness, and create the kind of promotion that feels exciting, credible, and impossible to ignore.